News, Commentary & Social Media from African Perspective

Africa’s Enormous Consumer Power Untapped

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Posted by: News Desk on July 16, 2009 Under: Business & Technology, Podcast, Positive Africa



Vijay Mahajan, a marketing professor at University of Austin, Texas, visited Africa on a fact-finding mission. His findings, published in a book titled “Africa Rising: How 900 Million Consumers Offer More Than You Think“, indicates Africa has “enough consumer power to give China and India a run for their money”.

Vijay discusses his book and experience in Africa via an interview on Knowledge@Wharton, read an edited transcript, or take a listen »

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  3. Sizing Africa’s Business Opportunities

2 comment(s)

  1. Misi | Jul 17, 2009 | Reply

    Like what?

  2. Sara | Aug 5, 2009 | Reply

    I recently came across your blog and have been reading along. I thought I would leave my first comment. I don’t know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.

    Sara

    http://smallbusinessgrant.info

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