Editor’s Pick: Podcast As A Tool For Development

Abubaker Basajjabaka makes a case for the use of podcasts in Africa.

1. Intimate communication. Human voices intensify impact of the message and add clarity that emails and blogs lack
2. Building relationships faster. Listeners develop a relationship with the podcaster, including levels of comfort and familiarity not Achieved as quickly with written communications
3. Podcasting attracts website traffic to the website
4. Regular podcast programming will attract a repeat audience
5. Targeted, yet wide, RSS distribution opportunities thus improving internet visibility.