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Re-branding Nigeria: Lessons from Rwanda

Posted by CareTaker on March 19, 2009
Filed in: Community Report, Nigeria, Politics & Policy, Positive Africa, Rwanda
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Just like Nigeria, Rwanda has an image problem. Its “biggest challenge is reputational. It’s associated with war. It’s seen as so poor that people think of it as a place to do charity. The opportunities are there, but it hasn’t been taken seriously as a place to do business”. How has Rwanda gone about re-branding its image and selling the Rwanda’s story?


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